Gaming1, the entertainment branch of Ardent Group and a major sports betting and gaming operator, has unveiled its latest partnership, sealing its arrival on the Dutch market.
This joint-venture brings together Gaming1 and the prestigious Dutch landbased brand Gran Casino, who operate several casinos in hotels as well as gaming halls in partnership with the company Van der Valk, one of the biggest hotel and restaurant chains in the Netherlands, and the owner of several 4-star establishments in Europe and the Caribbean.
Thanks to this new partnership, Gran Casino will use Gaming1’s exclusive casino and sports betting platform to provide an innovative online casino experience.
It will also enable Gran Casino to enter the online gaming and betting market for the first time. This new site will carry Gaming1’s flagship brand: Circus.
Already renowned as a major online gaming brand across France and Belgium, Circus is now entering the Dutch market, with a particular focus on its digital operations.
By combining Grand Casino and Van der Valk’s local expertise with Gaming1’s technology, this partnership will also provide Gaming1’s game catalog, including slot machines and table games.
Sylvain Boniver, member of the Ardent Group management committee and COO of Gaming1, commented on the new partnership:
“With a track record of success spanning multiple regulated markets across the globe, our unique partnership model brings together expertise from both parties to deliver the ultimate omni-channel consumer experience.
“We’re delighted to partner with Gran Casino and Van der Valk, and given our home markets of Belgium and France, it’s certainly an incredibly proud moment for us all to announce our long-expected entrance into one of Europe’s most exciting new regulated jurisdictions.”
Frank Kastelijns, Director of Gran Casino, added:
“The Dutch online market holds a wealth of opportunity, and we’re excited to partner with Gaming1, who brings an established reputation for transforming its partners operations into a true online experience. We’re sure that together we’ll be able to introduce players to one of the best online gaming catalogs available.”
Gert van der Valk, Director of Van der Valk International, also added:
“Bringing together Gaming1, one of Europe’s market leaders, with Gran Casino and Van der Valk International, shows how far our ambitions go for Holland’s players. Together we will take gaming and hospitality to new heights with our unique gaming experience.”
Offering a modular and flexible sports betting and casino platform that provides a seamless betting and gaming experience, Gaming1 provides superior gamification capabilities, full land-based integration, localized bet pricing and market-leading bet acceptance ratios.
As well as its successful landbased operations in France and Belgium, Gaming1 also operates as a partner of choice in the game of chance and sports betting sector in regulated markets such as France, Switzerland and Portugal.