As a founding member of the BAGO association, Ardent Group fully invests in defending the legal sphere of games of chance and protecting players from the dangers of addiction and illegal websites. In a constantly changing digital world, it is more important than ever to protect the sector and its consumers.
Via its subsidiary Gaming1, the group leads this fight daily. The technology hub made it a point of honor to train their employees and make them aware of the issue of responsible gaming, but also create and put in place prevention and protection tools for players. Data science teams especially dedicated to detection tools have also developed AIDICT, a cutting-edge technology based on artificial intelligence that allows problematic gaming behavior to be identified. The group also actively takes part in behavioral research led by universities to offer an attractive and secure gaming experience to players.